How to choose componentry for your product line
So, you have an idea for a line of products, or you may even have the formulas completed. One of the biggest questions you have facing you is, “What is going to be my componentry?”
In the cosmetic world, componentry equates to what you are going to put your product in and how it is going to look.
Most people have an idea of what they want the finished product to look like but many, many factors come into play:
Do you want a bottle or tube?
What size(s)?
Are there special requirements for your formula raw ingredients? For example, concentrated use of essential oils will usually require a glass bottle.
Will the thickness of the product require a pump instead of a cap? Or even a jar?
What material do you want for your bottles/jars … PET, Acrylic, Glass, HDPE?
If you want a tube, will it be Co-ex or metal?
Do you want to use labels or screen print on the componentry?
What “look” are you going for? High end, subtle, bold, apothecary, classy, earthy?
Does the product dictate use of caps or pumps or sprays?
Will you develop a box or other form of “outer packaging?”
Your potential distribution venue may influence, at least in part, what you should use for your packaging. If you have an expensive array of facial products meant for high-end department stores, you will want a small, very high end looking package … maybe an airless pump and probably with a box. You would look at 15ml, 30ml, or 50ml sizes.
On the other hand, if you want to break into the mass market, then it would be prudent to choose componentry that doesn’t add a lot of cost to the final margins. Larger bottles are usually the choice here with 8oz, 16oz, or even 32oz as options.
Your choice might be influenced by “shelf presence.” If you are competing against many other similar brands, you need something to make yours stand out.
We have one client who sells only in company-controlled locations and on an exclusive basis. They have highly trained and incentivized sales personnel who concentrate on the features and benefits of the products. Their componentry is not as crucial for their success.
At MONAS Labs, we have nearly 30 years of experience helping people choose the right componentry. We would be happy to help you.
Best regards,
Charley
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